I did not make this up. I have confirmed with the woman involved: everything you are about to read is true.
Several years ago, an account executive at the ad agency where I work was instructed by a client to send a printing job to a specific local printer. This printer shall remain nameless, not because we’re kind people, but because no one can remember now who was responsible.
She called to verify the email she sent had been received. The printer guy was not exactly a candidate for mensa. She asked if he got her email. He confirmed he had, but didn’t know what was he supposed to do. The conversation went something like this:
Her: There’s a word document attached. Just print the word document on the cards. I’ll need 300.
Him: I don’t understand.
Her: Just print the word document on 300 cards.
Him: Just print the word document? On 300 cards?
Her: Yes. Print the word document.
She cannot remember exactly how many times she repeated the instructions. But she recalls says, “Print the word document!” many times.
The next day, a box arrived at her desk.
And that friends, is why we never underestimate how dumb a person can be.