Nickname for Little Rock

A couple of radio dj's decided that Little Rock needs nickname. For reasons beyond explanation, city officials agreed, and they have been engaged in a year-long contest to solicit potential nicknames. Now there are six finalists: The Rock, Rock City, Rock Town, America's Gem, River City and Southern Comfort.

Rejected suggestion – the city that refuses to merge – if you've ever driven on the highways or interstates around here you know that's accurate.  

Also rejected – Have fun, we dare you – that's a personal favorite.

Now it's time for the citizens of this fair city to tell city hall which one they like best. Because without  nickname, you're apparently just not a real town. I contend the lack of a nickname is probably not what's holding us back, but hey, what do I know?

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